Shelf Life: A Toy for Toy Christmas retail story #ExtraSpecial

Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Royal Dansk butter cookies launch in SA; DStv takes to the malls to demo Explora; Perdeberg Winery launches its wines in a new collection; and here’s how you can contribute to Checkers and Shoprite’s Toy for Toy campaign to provide festive cheer to needy kids.

Media Future: DStv Explora

The new DStv Explora decoder is about to deliver on the unmet promise of previous versions, but leaves the have-nots even further behind, writes Arthur Goldstuck (@art2gee).

The dithering of successive administrations at the Department of Communications has deferred the digital dreams of South Africa’s TV viewing public. The migration to digital terrestrial TV (DTTV), originally set for 2011, still has no due date. The Department has yet to issue tenders for set-top boxes needed by 5-million households to convert digital signals into an analogue feed for their old TV sets.

It was something of an irony, then, that a major announcement was made last week of a new set-top box. Sadly for the 5-million, the box had nothing to do with DTTV. For them, the dream remains deferred.

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