by MarkLives. King James and Ninety9cents are next on our panel, giving us its take on the business impact of Cape Town’s water crisis, and its contribution towards avoiding it.
Liquorish Ink launches Trend Tracker; Shoprite’s trucking heroes; and ROAD research positions OOH — Cheryl Hunter’s weekly pick!
by Herman Manson. Ninety9cents (99c) has been appointed as lead creative and digital agency for Spur Steak Ranches.
by Oresti Patricios. Capitec, that innovative banking brand, has come up with an inhouse campaign for the social age.
Africa’s first eSports Branding Summit; Ninety9cents helps celebrate Ackermans centenary; and a bold #DoritosMadeMeDoIt campaign — Cheryl Hunter’s weekly pick!
by Herman Manson. The independent ad agency is following key clients, Shoprite Holdings and Ackermans, into the country.
by Oresti Patricios (@orestaki) I can’t always say that our choice for Ad of the Week is a ‘slam dunk’, but this week there’s no doubt. Checkers has scored a massive win by pairing its brand ambassador, Nataniël, with new local YouTube sensation, ‘Suzelle’ of Suzelle DIY.
by Herman Manson (@marklives) Shoprite’s ad agency has gone into liquidation, the retailer has confirmed. Shoprite Checkers marketing director, Neil Schreuder, says that the liquidation of Shoprite’s advertising agency, Salient, has had no impact upon the business operations of the company.
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: University of Johannesburg rebrands; a sporty new launch for Bos; Shift’s hard work on Lovers Plus; and creative new offices for 99c.
Gordon Ramsay is back on South African television screens, but this time the British celebrity chef is not telling failed restaurateurs to “fuck off”, he’s checking Checkers’ racks.
“Checkers reckons their butchery’s top notch,” says the legend who holds an incredible 12 Michelin Stars. In the advert he’s carrying in a whole lamb on his shoulder into what looks like a pristine gourmet kitchen. You don’t immediately see that the chef carrying in the carcass is Ramsay, so there’s a big surprise when that meat hits the wooden cutting board, and that unmistakable, self-assured tone growls at you.
“Well, let’s see what they’ve got,” Ramsay asserts over music that sounds just like ‘Misirlou’ a folk song popularised first by Dick Dale and the Del-Tones, and then by Quentin Tarantino when it was used in “Pulp Fiction”. Viewers of the chef’s compulsive US reality show, Kitchen Nightmares, should find it familiar because ‘Misirlou’, a wild, rebellious soundtrack was used with that show. The makers of Ramsay’s television programmes have always made astute choices for their soundtracks, and the Checkers butchery commercial is no different.