Media Future: Three categories dominate SA apps market

by Arthur Goldstuck (@art2gee) There is no better indication of what consumers are doing on their smartphones than the apps they most commonly download — and social media, games and fitness dominate the app stores of three of the major smartphone platforms in South Africa.

Buy the game, get the cheat codes in the ad promoting it

For the launch of the new Star Wars Force Unleashed game at Look & Listen, agency Mick & Nick found a clever way of reinforcing Look & Listen’s positioning. The brand has always been “for the fans”, and this time, it was computer game fans who benefited. “We created a visually intriguing print ad which gives away the game’s cheat codes to get players to the next level,” says Nick Liatos, Creative Director, Mick & Nick.

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