For the launch of the new Star Wars Force Unleashed game at Look & Listen, agency Mick & Nick found a clever way of reinforcing Look & Listen’s positioning. The brand has always been “for the fans”, and this time, it was computer game fans who benefited. “We created a visually intriguing print ad which gives away the game’s cheat codes to get players to the next level,” says Nick Liatos, Creative Director, Mick & Nick.