Green Sky Thinking: Save us from our lack of self-control

by Colwyn Elder. Product placement is a powerful retail-marketing technique, and moving sweets from checkouts may help save us from ourselves.

Fair Exchange: Matching retail value and brands

by Erna George. How are retailers engaging with consumers to deliver a great package deal (value, optimal shopping experience etc) so that — in exchange for patronage — consumers are assured of truly getting something better? Has there been a step change or is it just more of the same?

The Sell: Why TV advertising is cheating…

by Mimi Nicklin (@MimiNicklin) The ad men of old, they had it easy. Fast-forward 30 years and, sadly, our selling model is not as simple. Here we are working 14-hour days, spending hours in store watching shoppers, millions of rands talking to them and a small fortune incentivising them, and yet our retail sales are still flat.

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