Two years ago the scene was radically different for Mike Abel, who had just returned from a stint in Australia, to start his own agency. As any agency person departing that market for these home shores will tell you, the market instantly starts talking tail between the legs, didn’t cut it, running for home wounded stuff.
Tag archives: blueprint
Breaking marketing’s rules and livin’
The traditional concept of ‘an industry’ is crumbling away. It presents the perfect opportunity for breaking the rules of marketing and livin’.
Mark Issue 2: Blueprint (to surviving in ad land during the recession)
Mark Issue 2: Blueprint (to surviving in ad land during a recession)