JSE building To Let
Amid the deluge of bad financial news and unstable world markets a large ‘To let’ banner now hangs outside the home of the SA stock exchange. But fear not – the banner is in fact an advert for Sanlam Investment Management.
The headline that follows the ‘To Let’ sign reads, “It’s hard not to worry”.
According to the agency “this creative statement dramatises the fear and uncertainty that investors worldwide are experiencing. The ad’s resolve indicates that Sanlam Investment Management understands that human emotions move people and the financial markets. They indicate that understanding these emotions and the shifts they cause is the key to building wealth.”
The campaign was conceptualized by The Jupiter Drawing Room Cape Town.
Copy Writer: Nick Gordon
Art Director: Kim McDonald
Related story: No soothing ads for SA’s banking consumers