It’s hard not to panic…


Finally SA’s big financial institutions are waking up to the fact that South Africans are also being impacted upon by the global financial crisis. This ad from Sanlam reads: “It’s hard not to panic.
Every inch of your body is in hyperdrive. Your heart pounds. Your chest hurts. You look for danger in every direction. You run. When excitement hits the markets, it’s exactly the same. But we keep our cool.”

The ad was created by The Jupiter Drawing Room.
Livio Tronchin – Creative Director
Kim McDonald – Art Director
Nick Gordon – Copy Writer


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