by Oresti Patricios (@orestaki) Branding is another aspect where banks can successfully try to set themselves apart, in this tough retail-banking sector. Absa is certainly trying to do this with a broader effort that speaks to the self and the human spirit.
Tag archives: retail banking
Capitec’s 6 P’s of marketing
Building a bank brand on straight talk turned a micro-lender with banking ambitions into South Africa’s fastest growing retail bank. Herman Manson finds out how.