As part of the new campaign BBDO Cape Town transformed the beautiful Killarney golf course with a full sized soccer field between the hole and the clubhouse. BBDO Cape Town had partnered with The Dreamfields Project – an initiative to improve soccer facilities and the game as a whole in and around South Africa.
Erecting a life size soccer pitch on Killarney golf course in Johannesburg from 29th September until the 5th October 2008 was BBDO’s way of capturing the unifying characteristic of sport and using it to create awareness for those who are less fortunate when it comes to facilities and support.
For more information about The Dreamfields Project, please visit: www.dreamfieldsproject.org