When Nando’s entered its Nando’s Worldwide Art Initiative, which supports local artists whose work beautifies Nando’s stationery, offices and restaurants, into the BASA awards it and agency Cross Colours decided to turn the entry into an artwork in itself. The annual BASA Awards recognises corporate support for the arts.
“We used an etching plate made by artist Philemon Hlungwani, to create the cover art for the entry booklet,” explains Joey Pastoll, creative director. “On top of being beautiful, the plate also demonstrated the process of printmaking, making the entry booklet not only an original piece of art, but also an education in the practicalities of making art.”
Nando’s subsequently won the Chairman’s Premier Award at the recently held BASA awards ceremony.