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Influencer marketing — investing in foot soldiers

by Jason Kubheka. The question I ask myself over and over when it comes to influencer marketing is: is it worth it?

by Kirsten Dewar. The latest research I’m reading paints a worrying picture of how consumers think about brands.

by Marguerite Coetzee. Greyton’s blend of old and new is a reflection of how we may influence and be influenced by the times.

by MarkLives. Joe Public Shift’s “Generation Fluid” and Humanz’s “The state of influencer marketing in South Africa 2019”.

by Sabrina Forbes. Arye Kellman and Jason Levin consider themselves the unfair advantage for brands wanting to market on social.

by Bradley Elliott. What will the future of influencer marketing look like?

by Bradley Elliott. The first step is to fully appreciate the significant differences between B2C and B2B marketing.

by Federico Dedeu. The petfluencer is emoting its way into the South African influencer market.

by Bradley Elliott. Influencer marketing, and the technologies and data that unlock this, is central to B2B marketing.

by Bradley Elliott. Did you know that influence in social networks has a shape?