by Jason Kubheka. The question I ask myself over and over when it comes to influencer marketing is: is it worth it?
Tag archives: influencer marketing
Always Learning: Brand loyalty in an age of influencers
by Kirsten Dewar. The latest research I’m reading paints a worrying picture of how consumers think about brands.
FieldNotes: When influencer marketing becomes less influential
by Marguerite Coetzee. Greyton’s blend of old and new is a reflection of how we may influence and be influenced by the times.
Market Research Wrap: Products of fluid integration
by MarkLives. Joe Public Shift’s “Generation Fluid” and Humanz’s “The state of influencer marketing in South Africa 2019”.
#AgencyFocus: TILT — shifting social while making profit
by Sabrina Forbes. Arye Kellman and Jason Levin consider themselves the unfair advantage for brands wanting to market on social.
Only Connect: The future of influencer marketing
by Bradley Elliott. What will the future of influencer marketing look like?
Only Connect: B2B influencer marketing — a first primer
by Bradley Elliott. The first step is to fully appreciate the significant differences between B2C and B2B marketing.
A barking good influence
by Federico Dedeu. The petfluencer is emoting its way into the South African influencer market.
Only Connect: Influencer marketing — the B2B golden bullet
by Bradley Elliott. Influencer marketing, and the technologies and data that unlock this, is central to B2B marketing.
Only Connect: Technology & the power of influence
by Bradley Elliott. Did you know that influence in social networks has a shape?