by Bradley Elliott. The key criterion for selection in the influencer game? Reach. But this is a flawed, old-school approach to a digital world.
Tag archives: influencer marketing
Only Connect: The real secret to influencer marketing
by Bradley Elliott. Influencer marketing and celebrity endorsement are very different, but related, aspects of the social media marketing landscape.
Only Connect: The future of marketing is authentic
by Bradley Elliott. The big issue that’s affecting influencer marketing right now is exactly the same challenge that advertising faces — authenticity.
Clicks ’n Tricks: Five marketing trends for 2018
by Charlie Stewart. Here are some predictions for the coming year that’ll give heart to some while sending shivers down the spines of others.
Re-tilting influencer campaigns
by Herman Manson. Arye Kellman and Jason Levin are positioning this new influencer marketing agency as a creative concept-led one.
By Invitation Only: Five lessons for micro-influencer strategies
by Natalie Pool. What makes micro-influencers popular may also be what gets your brand into trouble. Here are five important lessons.
Clicks ’n Tricks: Influencing change in word-of-mouth marketing
by Charlie Stewart. just as SEOs killed off the guest blog as a meaningful link-building tactic, so brands have slain this golden goose.
Motive: Structuring influencer campaigns for max results
by Amber Bickford. When it comes to influencer marketing strategy and campaign goals, it’s not always about eyeballs or clicks.