by Charlie Stewart. just as SEOs killed off the guest blog as a meaningful link-building tactic, so brands have slain this golden goose.
Tag archives: celebrity brand evangelists
Influencers: The dilemma of having celebrity brand evangelists
by Jason Stewart (@HaveYouHeard_SA) One definition of endorsement is a ‘formal and explicit approval’. Another is ‘a signature that validates something’ as in “the cashier would not cash the check without an endorsement”. This highlights for me how important endorsement is.