by Bradley Elliott. Influencer marketing and celebrity endorsement are very different, but related, aspects of the social media marketing landscape.
Tag archives: authentic relationships
Brands will get even more ‘real’ in 2017
by Tenielle Maris. What brands need to realise is that the very definition of authenticity has evolved.
Motive: The new creative frontier — interestingness
by Adrian Miller. No one cares how popular a brand is. People care about how interesting they are.