S’HOT: Putting faces to (endangered wildlife) figures

Behind every number that makes up a statistic there is a living animal. TBWA/Hunt/Lascaris decided to give meaning to otherwise meaningless statistics by ‘putting faces to the figures’. Posters ran at EWT offices, various conservation programmes, seminars, lectures and presentations. It had a limited run in selected print media. It has since become part of the Lindt Environmental Exhibition.

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