S’HOT: Putting faces to (endangered wildlife) figures
The Client:The Endangered Wildlife Trust
The Agency: TBWA/Hunt/Lascaris
The Brief: Promote the Endangered Wildlife Trust and its causes.
Creative Solution: Behind every number that makes up a statistic there is a living animal. TBWA/Hunt/Lascaris decided to give meaning to otherwise meaningless statistics by ‘putting faces to the figures’. Posters ran at EWT offices, various conservation programmes, seminars, lectures and presentations. It had a limited run in selected print media. It has since become part of the Lindt Environmental Exhibition.
Creative Team: Damon Stapleton (ECD), Adam Weber (CD), Lizali Blom (Art Director), Jared Osmond, Lizali Blom (Copywriters), Miguel Nunes (Creative Group Head)
From my Create Campaigns column in the July 2011 issue of AdVantage magazine