by Jason Harrison. Complexity is the hiding place for mediocrity, so be brave and strip away anything extraneous in your thinking.
Tag archives: advertising briefs
The Suit: What’s your problem?
by Jason Harrison. If we’re to pitch “the brief” as the starting point for leaps of genius instead, I believe there are three fundamental shifts required.
Creation: The what, why, who, when and how of briefing
By Artwell Nwaila. It’s time to go into detail about how to structure an agency brief.
The Switch: How many briefs does it take to light up the sky?
by Alistair Mokoena. Who is responsible for writing briefs?
The Switch: What contract law taught me about agency briefs
by Alistair Mokoena (@AlistairMokoena) It is my submission that applying contract law rules to advertising briefs would be of great benefit to the creative development process. If anything, they serve as a good barometer for what makes a good advertising brief.