by Alistair Mokoena. I recently did an exercise to see what traits and functional skills are needed to succeed in advertising today — with surprising results.
Tag archives: business models
Bye bye, Britannica
The end of an era arrived last week as the much-revered Encyclopaedia Britannica ceased print publication.
Magazine mindset undermines tablet opportunity
The rush by media owners to embrace tablets borders on the unseemly. And who can blame them given the continued decline of print revenue and resistance by folk to pay for content on the internet. Tablets, we are told, are much closer to print magazines than to the free-for-all interwebs.
Ad Agency business model not innovating or evolving
Loeries 2009: Apocalypse Now? With Loeries 2009 looming Herman Manson asks if the ad agency business model remains sustainable.