by Craig Page-Lee. Accolades and achievements mean absolutely nothing at all when a brand starts behaving badly.
Tag archives: Volkswagen emissions scandal
Green Sky Thinking: Das auto dishonest
by Colwyn Elder. As a much-loved brand, the consequences of VW’s Dieselgate scandal are far-reaching.
Brand Politics: Talk is cheap
by Alistair Mackay. Pictures have emotional impact, but they make or break trust, too.