by Kyle de Waal & Morgan Botha. Our latest choice of SA ad campaigns: Drive Local, Three Word Stories, Faces of Change, Roadblock, and Seriously Responsible.
Tag archives: volkswagen
#VWDriveDry — shock tactics to drive change or just shocking?
by Emma King. Has the #VWDriveDry campaign achieved anything more substantial than talkability?
#VWDriveDry — bold campaign or car crash?
by Mike Sharman. The #VWDriveDry initiative has created a social-media stir of epic proportions.
Ad of the Week: Making unforgettable moments with VW
by Oresti Patricios. Volkswagen gives us a warm-hearted chuckle with this vignette for the new Tiguan.
Beyond Borders: Brands behaving badly
by Craig Page-Lee. Accolades and achievements mean absolutely nothing at all when a brand starts behaving badly.
Design Annotator: #designindaba expo product highlights, new Polo Vivo ad a hit
by Uno de Waal (@Unodewaal) Today’s Design Annotator features the best from 10and5 in the form of: Design Indaba Expo highlights and brand activations; the new Volkswagen Polo Vivo TVC “The Hit”; Native VML’s e-reader app, bookly; a TV licence ad; SA-born comic book artist Willem Samuel; Mirage magazine’s Henrik Purienne; more on Absa’s L’Atelier competition; and visual development artist Lorraine Alvarez Posen.
Magazine covers we love (this week)!
MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them. By media blogger MediaSlutZA. This will be his last update for 2011 but he will be back in 2012 with more fantastic magazine covers to share!
Mike Abel puts his money where his mouth is
by Herman Manson. Mike Abel could have been your dentist. So how did he land up in adland with his name up next to those of the legendary Maurice and Charles Saatchi?
Goodbye Citi
The VW Citi is being retired after 25 years in production. The last Citi will be doing a victory lap around the country to offer everyone the opportunity to come and bid farewell to Citi by signing the vehicle. The entire victory lap can be followed at goodbyeciti.co.za and on Goodbye Citi’s Facebook, Twitter, Flickr and YouTube pages – where the public can also post their goodbye messages.
Lucky the three legged Cheetah launch the Golf 6
Ogilvy Cape Town has come up with a wonderful ad for the launch of the Golf 6 that is bound to end up being one of our favourate ads for the year.
The team flew up to Namibia, which has the world’s largest wild cheetah population, and found with a woman called Marlice van Vuuren who rehabilitates wild animals, including cheetahs at her game farm near Windhoek. She drove a three-legged cheetah that she was rehabilitating around in her bakkie. The Golf 6 found its launch star. Its director was Henry-Alex Rubin, an Oscar-nominated documentary director now directing commercials.