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Design Annotator: #designindaba expo product highlights, new Polo Vivo ad a hit

  •   11 Mar 2014
  •   0
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by Uno de Waal (@Unodewaal) Today’s Design Annotator features the best from 10and5 in the form of:

  • Highlights from the 2014 Design Indaba Expo, and where to find the products now10and5logosmall1
  • A selection of brand activations from this year’s Design Indaba Expo
  • “The Hit”, a new ad for the Volkswagen Polo Vivo
  • Native VML’s fully equipped e-reader app, bookly
  • An ad that shows you can start the fun by paying your TV licence anywhere
  • An interview with SA-born comic book artist Willem Samuel on his new graphic novel series
  • A feature on filmmaker, photographer and founder of Mirage magazine, Henrik Purienne
  • More on what it’s like to be in the top 10 of the Absa L’Atelier competition
  • A My Day Job interview with visual development artist Lorraine Alvarez Posen

 

DESIGN INDABA

Highlights from Design Indaba Expo + where to find them now

Between 10and5's Picks of the 2014 Design Indaba Expo

Like tens of thousands of others, we headed to the Design Indaba Expo last weekend to peruse the vast locally and most often hand-made wares on show.

The large amount of visitors provides excellent exposure for South African/African designers and makers but can be quite challenging to navigate. So, here are our pic(k)s of the 2014 Expo for a peaceful online browsing experience.

Brand activations at the 2014 Design Indaba Expo

Brand Activations at the 2014 Design Indaba Expo

Among the hundreds of independent designers showing at Design Indaba Expo were the big brand sponsors who play a key role in making the annual event such a success.

Here are the exhibits, installations or activations by brands at this year’s expo and a little explanation of how they’re using spaces such as these to connect with a design-minded audience.

 

ADVERTISING

Volkswagen Polo Vivo: The Hit

Almost exactly one year on, Ogilvy & Mather Cape Town has released a followup to Volkswagen’s Polo Vivo TVC ‘The Answer’ which plays off the premise, “If Volkswagen can make Polo Vivos available for such a crazy price, then who knows what other crazy things might happen?”

In this commercial titled ‘The Hit’, an involuntary reaction becomes the next nationwide sensation.

bookly by Native VML | From e-reader app to writing platform

bookly is a fully-equipped e-reader app by Native VML that was initially launched on Mxit in May last year (2013).

This week, it launched a second phase becoming not only a platform for reading, but also for sharing writing. Here we take a closer look at the app and how it works.

Pay your TV licence anywhere to start the fun

SABC – Clown Love from GIANT FILMS on Vimeo.

This ad, directed by Peri van Papendorp for DDB Johannesburg, features a hilarious love story between the main female protagonist and her clown lover, set in the veggie section in a supermarket.

The SABC aims to show that, no matter where you are, you’ll be able to pay your TV licence which, as a result, means that the fun can start anywhere.

Find out more and see the credits here.

 

INTERESTING

An Interview with SA-born comic book artist, Willem Samuel

Issue 2 of MENGELMOES 3

Willem Samuel, a South African comic book artist currently based in the UK, has been busy with some very exciting projects of late.

One of these takes the form of illustrations for Protea Boekehuis’s reissue of Die Swart Kat book series. Additionally, Samuel is in the process of releasing a six-issue graphic novel called Mengelmoes, which charts his life growing up in South Africa.

Here we get to know a bit more about Samuel and what he does.

Featured: photographer and filmmaker Henrik Purienne

7 Henrik Purienne

Henrik Purienne is a photographer and film director currently residing in Cape Town, Paris and Los Angeles. In 2010, he founded Mirage, an international fashion magazine for which he is now the co-editor-in-chief and creative director.

Purienne, Purienne’s book of summer holiday snapshots, portraits and outtakes, was published by Prestel Publishing (Randomhouse) last year.

We spoke to Purienne to find out more.

Absa L’Atelier | Being in the Top Ten

Blood, Sweat and Tears 1

As we heard earlier this week from the 2013 Absa L’Atelier award winners, winning isn’t actually everything.

In fact, just entering the competition is the most important part. By doing so, you position yourself alongside the other young South African artists who are busy forging their art careers and creating important networks.

We’ve spoken to some of last year’s Top 10 finalists to find out more about what entering this competition really means for you as a young artist.

My Day Job: Lorraine Alvarez Posen

Lorraine Alvarez Posen  (1)

After living in Zimbabwe, Canada, Argentina and Norway, Lorraine Alvarez Posen returned to Cape Town, where she now works as a freelance designer and professional visual development artist for feature animation and film.

Here we find out more about her, as well as the various things her day job consists of.

 

Uno de WaalDesign Annotator is a regular column on MarkLives featuring the top design work from South Africa’s biggest online creative showcase, Between 10 and 5, which is curated by publisher Uno de Waal (@Unodewaal), inaugural South African winner of the British Council South Africa‘s Young Creative Entrepreneur (#YCE) Digital Publishing Award in March 2014.

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every three work days. Sign up here!

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Columns

  • #AdChamps, #AdOfTheWeek & #AdOfTheYear
    #AdChamps, #AdOfTheWeek & #AdOfTheYear
  • #AgencyLeaders – Most Admired Poll
    #AgencyLeaders – Most Admired Poll
  • #CoronavirusSA – Special Section
    #CoronavirusSA – Special Section
  • #CustomerFirst – Craig Hannabus
    #CustomerFirst – Craig Hannabus
  • #NotSoOrdinary – Taazima Kala-Essack
    #NotSoOrdinary – Taazima Kala-Essack
  • #TheInterlocker – Emma King
    #TheInterlocker – Emma King
  • #Transformers Transform 2020
    #Transformers Transform 2020
  • #WritersBlock – Tiffany Markman
    #WritersBlock – Tiffany Markman
  • An Accountant in Adland – Siwe Lawrence
    An Accountant in Adland – Siwe Lawrence
  • Big Q – MarkLives Panel
    Big Q – MarkLives Panel
  • Big Reads on MarkLives
    Big Reads on MarkLives
  • By Invitation Only – Motive
    By Invitation Only – Motive
  • Campaigns – MarkLives
    Campaigns – MarkLives
  • Circulation Data – ABC Analysis
    Circulation Data – ABC Analysis
  • Clicks ’n Tricks – Charlie Stewart
    Clicks ’n Tricks – Charlie Stewart
  • Curiosity – Marguerite Coetzee
    Curiosity – Marguerite Coetzee
  • Dear Radio – Paulo Dias
    Dear Radio – Paulo Dias
  • Extracts — Books & Research
    Extracts — Books & Research
  • Fair Exchange – Erna George
    Fair Exchange – Erna George
  • Hard Relate – David Alves
    Hard Relate – David Alves
  • Herding Words – Wendy Shepherd
    Herding Words – Wendy Shepherd
  • Hermaneutics – Herman Manson
    Hermaneutics – Herman Manson
  • Masterclass Notes – Johanna McDowell
    Masterclass Notes – Johanna McDowell
  • Media Redefined – Martin MacGregor
    Media Redefined – Martin MacGregor
  • Mission – Tom Fels
    Mission – Tom Fels
  • Press Pass – Carey Finn
    Press Pass – Carey Finn
  • Q5 – Carey Finn
    Q5 – Carey Finn
  • SA TV Ratings – MarkLives
    SA TV Ratings – MarkLives
  • Spotlight – MarkLives
    Spotlight – MarkLives
  • The Martini Shot – Bobby Amm
    The Martini Shot – Bobby Amm
  • The Power Report – Megan Power
    The Power Report – Megan Power
  • The Suit – Jason Harrison
    The Suit – Jason Harrison
  • Thinking B2B – Warren Moss
    Thinking B2B – Warren Moss
  • Watched – Richard Lord
    Watched – Richard Lord
  • WTF?! – Leigh Tayler
    WTF?! – Leigh Tayler
  • Young, Gifted & Killing It – Veli Ngubane
    Young, Gifted & Killing It – Veli Ngubane
  • Zeitgeist of Now – Jason Stewart
    Zeitgeist of Now – Jason Stewart
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    19 May 2022
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