“The brief was to produce a retail-driven campaign for the Polo range that ‘moved metal’ and built the brand – basically to advertise a good price without detracting from the emotional aspects of brand equity. We also know that in this tough economic climate, creativity cuts through and gets results,” says Ogilvy Cape Town Managing Director, Gavin Levinsohn, on the campaign his agency created for Volkswagen Polo. The campaign comprises of two 25-second TV commercials, two print ads, online, e-mailers and dealer advertising.
Tag archives: volkswagen
The family 4×4
By Ogilvy Cape Town for VW. The family 4×4! Creative Director: Gordon Ray, Art Director: Jamie Mietz Copywriter: Gordon Ray Via
Hyundai gives SEAT sh#t
Volkswagen SA recently announced that they would cease sales of their SEAT vehicles in South Africa by the end of 2008. Agency Jupiter Drawing Room Cape Town and its client Hyundai saw the gap and came up with this cheeky ad which appeals to former owners of the SEAT to consider purchasing a Hyundai.