Young talent from disadvantaged backgrounds, given a hand up and gaining real commercial experience so as to make them attractive in a competitive job market. This is the aim of three old(er) hands in advertising with a new commercial venture, Old Friends Young Talent (OFyt), that hopes to help transform the ad industry from the bottom up.
by Herman Manson. Mike Abel could have been your dentist. So how did he land up in adland with his name up next to those of the legendary Maurice and Charles Saatchi?