Ogilvy Cape Town has come up with a wonderful ad for the launch of the Golf 6 that is bound to end up being one of our favourate ads for the year.
The team flew up to Namibia, which has the world’s largest wild cheetah population, and found with a woman called Marlice van Vuuren who rehabilitates wild animals, including cheetahs at her game farm near Windhoek. She drove a three-legged cheetah that she was rehabilitating around in her bakkie. The Golf 6 found its launch star. Its director was Henry-Alex Rubin, an Oscar-nominated documentary director now directing commercials.