by Kyle de Waal & Morgan Botha. Our latest choice of SA ad campaigns: Drive Local, Three Word Stories, Faces of Change, Roadblock, and Seriously Responsible.
Tag archives: black river fc
Shelf Life: Black River creates a Darling campaign for Wonga
Wonga expands its product range; In Touch Media rebrands; and #GetBubblified with Cadbury Dairy Milk Bubbly — Cheryl Hunter’s weekly pick of product, packaging, design, insight, food, décor and more!
Hidden Figures: Hillary Molefe
by Musaba Kangulu. If ever you find yourself at The Zone@Rosebank in Jozi, pop over to Black River FC and ask for TV and radio producer, Hillary Molefe.
Black River FC still looks to score
by Herman Manson. Black River FC remains in the game and will announce the appointments of a new ECD in the near future, says MD Janine Allem.
Ahmed Tilly joins FCB Joburg as joint chief creative officer
by MarkLives. Ahmed Tilly, the co-founder of iconic SA agency, Black River FC, has joined FCB Joburg as joint CCO, alongside Jonathan Deeb.
Ad of the Week: Once upon a time in Africa
by Oresti Patricios. Nostalgic, Japanese-styled animation meets African culture in a TVC by Black River Football Club for the Mazda CX-3.
SA wins Design, Press & Radio Lions, takes first gold #canneslions
The Design, Press, Radio and Cyber Lions category winners have been announced at the annual Cannes Lions International Festival of Creativity.
Agency Leaders: 2012’s most-admired ad agency in Joburg
by Herman Manson (@marklives) Yesterday, we kicked off our poll results in Cape Town and today it is the turn of Johannesburg ad execs to tell us whom they most admired on the Jozi ad scene in 2012. Results for our overall national poll runs on Jan 23. We sent nomination forms to 54 agency CEOs or MDs from ad agencies in Cape Town, Johannesburg and Durban. We received 34 responses.
How to direct a dictator (as told by Dean Blumberg)
by Kim Penstone Creating empathy for a man such as Robert Mugabe is no easy feat. But that was the task put to Dean Blumberg by agency Black River FC and client Nando’s.
Ad of the Week with Oresti Patricios – Insurance advertising that doesn’t suck
For the longest time in the history of advertising, insurance commercials were awful. The usual fare in this category used to include a washed-up actor (or former television news presenter) droning on about what would happen if one suddenly died and left the wife and children all alone (with the wolves knocking at the door). The punch line would be how Dead Dull Insurance Co was the answer to life, death, the universe and funeral bills.
If you weren’t being destroyed by guilt, you’d be spurred on by fear – that other classic marketing staple. These insurance adverts usually included children and the grim reaper, although Mr Reaper wasn’t always cast in a starring role. The hooded figure with the large, scary sickle was often off camera, but cast a long enough shadow to let you know he was lurking. These ads were more frightening than anything featuring Jason, Freddy or a Jesuit priest called Father Damien Karras.
Thankfully, most thankfully, insurance advertising has become a little more inventive, creative and even funny of late. Financial services companies have (at last) realised that buying insurance is a grudge purchase and that there are better ways of plying this type of product than trying to freak people out.