by Kirsten Dewar. Stories are way more powerful than information because of the way the human brain works and learns.
Tag archives: brand storytelling
Headspace: Storytelling & your evolving brand’s narrative
by Tenielle Maris. Why all the sudden hype around brand storytelling?
On My Mind: No story? Good luck with that brand
by Jerry Mpufane. Since the beginning of time, humanity has had a profound need to make friends and to connect. Storytelling enables that.
Tech Speak: Look around — 360 degrees of storytelling
by Mike Sharman. Did you know that YouTube has introduced support for 360-degree videos? As marketers, we need to evaluate each digital and social platform to decide whether today’s new players will be tomorrow’s mainstays or flash-in-the-pan fads.
Brand Culture: Brands should remember like people do
by DK Badenhorst (@BrandCultureSA) Brands have the benefit of not being asked to tell the truth, the whole truth and nothing but the truth. A brand can tell a story, but it doesn’t have to tell the whole story and sometimes it can tell a little more than just the story.