by Kirsten Dewar. Stories are way more powerful than information because of the way the human brain works and learns.
by MarkLives. Kantar’s “AdReaction: Getting Gender Right”; Gunn Report rebrands to WARC Rankings; and the 2019 Demand Generation Benchmark Survey.
by MarkLives. SA private labels worth R49bn; 2019 media predictions; and the #1 reason for buyers talking to sales teams — our weekly wrap of the latest market and consumer research.