Ad of the Week: When you talk to me, it’s pure electricity

by Oresti Patricios (@orestaki) In an online activation campaign for test-driving the new BMW i3 electric car, NATIVE VML has built a dedicated microsite targeting the luxury-brand car buyer with a preference for ‘green’ and sustainable alternatives. A talking AI is built into the website, making it completely different to all the other car-brand sites one finds.

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