by Oresti Patricios (@orestaki) The TV-watching public seems to have an insatiable appetite for “reality-based” talent shows, especially those that focus on singing and other performing arts. The notable exception, up until now, has been sport. Native VML’s Ke Yona challenge for Nedbank, in co-operation with SABC 1, has changed that.
Tag archives: NATIVE VML
Shelf Life: Transforming Jozi CBD through creating meaningful change
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Native makes an Absolut statement; get the skinny on McCain’s new fries; and Bain’s Cape Mountain Whisky expands marketing strategy.
Design Annotator: #designindaba expo product highlights, new Polo Vivo ad a hit
by Uno de Waal (@Unodewaal) Today’s Design Annotator features the best from 10and5 in the form of: Design Indaba Expo highlights and brand activations; the new Volkswagen Polo Vivo TVC “The Hit”; Native VML’s e-reader app, bookly; a TV licence ad; SA-born comic book artist Willem Samuel; Mirage magazine’s Henrik Purienne; more on Absa’s L’Atelier competition; and visual development artist Lorraine Alvarez Posen.
Shelf Life: Two-for-one specials coming to a fast-food outlet near you
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: January is the time of sales and special offers and even fast food isn’t exempt as KFC cooks up; Native VML shows how branded content works for Jameson; the tinsel has hardly been put away when the shops are slathered in red for Valentine’s Day and “sincere” messages on chocolates; Pepsi takes to the streets; and it turns out the Sodastream deal wasn’t that sweet for Scarlett Johansson.
Shelf Life: Android in an iPad at Chocnology
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: a unique exhibition where technology and confectionery meet by Native VML and Nestlé; more brands get into the Christmas spirit with specials for the festive season; and Provantage shows brands the NightLife in communities they want to target.
Breaking now: WPP buys NATIVE, joins agency to VML network
by Herman Manso. Digital agency NATIVE, one of the last major independent digital agencies in SA, has been bought by WPP.