by Sabrina Forbes. For one day only last month, SuperSport held a popup gallery in Benmore, Sandton, for its Rugby World Cup launch. We also chatted to Retroactive about the campaign.
Tag archives: Supersport
SAARF/MarkLives #Top40TVratings: Laduma!!! Germany vs Argentina within Top 5
by SAARF & MarkLives (@marklives) The 2014 FIFA World Cup peaked at its highest position so far on our SAARF/MarkLives #Top40TVratings national chart for the week of July 7–14, what with the Germany vs Argentina finally making it to no. 5 in our Top 10. On our DStv chart, Germany vs Argentina made it to no. 4 via Supersport, and no. 10 via SABC 1.
TV’s world cup, but real growth for online too
TV owned the 2010 FIFA World Cup. There, I said it. While the Internet increasingly owns breaking news and the various South African news portals came up with numerous strategies for making their world cup content as engaging as possible, it could not even attempt to mimic the vibe of families, friends, even communities, gathering together in the real world in front of TV screens to follow the main matches.