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Drop the banner ad niched local online media brands told

by Herman Manson (@marklives) The great global online media brands like MSN, Yahoo!, Google and Facebook are well represented in the South African market, either through locally owned sales partners, through JVs with local media companies or through a local subsidiary.

Their big numbers mean they get a lot of attention, as does a series of established home grown online brands, like iafrica.com, ITWeb, and Moneyweb. But what of the young guns, the content start-ups, the independents making do without well resourced sales teams?

Sites like Mahala, the pre-eminent online youth mag in South Africa, 10and5.com, SA’s leading creative portfolio site, or ZA News, which hosts the show Zapiro created show no local TV station would touch?

Print designers need to adapt for digital age

Eva Csernyanszky explains how publishers may make the leap into digital publishing

From print to mobile, this conversation screams Laduuuuuuma!

Soccer Laduma is the biggest-selling sports publication in the country, as well as the biggest-selling male interest publication. It’s also the second biggest-selling weekly paper and the third biggest-selling newspaper in South Africa (after the Daily Sun and the Sunday Times). Not too shabby for a publication as niche in its content as Soccer Laduma.

Memeburn set to launch two new sites, awards

Matthew Buckland has grown his marketing and publishing businesses, Creative Spark and Memeburn.com, to 12 full-time staff members in little more than a year. At the moment he complains about the pace of growth – as in not quite fast enough – and, to inject further fuel into his budding media empire, he is announcing the launch of a series of new burn.com websites.

Award-show behaving badly

Immature or wild at heart? Either one could describe the third annual Bookmarks awards evening, where the digital marketing and publishing evening took the opportunity last night, Thursday, 18 November 2010, to pat one another on the back – albeit cautiously.