Drop the banner ad niched local online media brands told

by Herman Manson (@marklives) The great global online media brands like MSN, Yahoo!, Google and Facebook are well represented in the South African market, either through locally owned sales partners, through JVs with local media companies or through a local subsidiary.

Their big numbers mean they get a lot of attention, as does a series of established home grown online brands, like iafrica.com, ITWeb, and Moneyweb. But what of the young guns, the content start-ups, the independents making do without well resourced sales teams?

Sites like Mahala, the pre-eminent online youth mag in South Africa, 10and5.com, SA’s leading creative portfolio site, or ZA News, which hosts the show Zapiro created show no local TV station would touch?

Do South Africans still Yahoo!?

Do South Africans still Yahoo!? Indeed they do. According to Apurimac Media, the sales representative for Yahoo! in sub-Saharan Africa, the site receives 1.5 million monthly visitors from South Africa generating 256 million page views.

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