SAARF/MarkLives #Top40TVratings: #WorldCup scores five of Top 10 slots

by SAARF & MarkLives (@marklives) It’s a goaaaaaal as the 2014 FIFA World Cup launches into five of the Top 10 slots on SAARF/MarkLives #Top40TVratings national chart during during the week of 16–22 June 2014. It also took up nine of the top 20 slots. The State of the Nation address came in at number 16. On the DStv, chart SONA came in at no. 6 and no FIFA games made the Top 10.

S’HOT: Loving Porky’s CrateFan

Cratefan was created to showcase Coca-Cola’s recycling initiative, Live For a Difference, during the FIFA World Cup. Cratefan is a complex inner skeleton of scaffolding which is then clad with an outer layer of red Coke crates. Building on the recycling theme the installation is being continuously reimagined to celebrate Christmas, Easter and Cokes’ 125th Birthday.

From print to mobile, this conversation screams Laduuuuuuma!

Soccer Laduma is the biggest-selling sports publication in the country, as well as the biggest-selling male interest publication. It’s also the second biggest-selling weekly paper and the third biggest-selling newspaper in South Africa (after the Daily Sun and the Sunday Times). Not too shabby for a publication as niche in its content as Soccer Laduma.

World Cup murals cement reputation of South African illustrators

The South African illustration house Am I Collective has scored a major creative coup when it was commissioned to create 32 posters for ESPN’s 2010 FIFA World Cup campaign under the direction of New York based ad agency Wieden+Kennedy. The 32 murals celebrate each of the 32 teams that will be competing in the 2010 FIFA World Cup. ESPN owns the broadcasting rights to the event in a number of territories including the USA.

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