The Client: Coca-Cola
The Agency: Animal Farm
The Brief: Show that recycling doesn’t need to have an end point.
Creative Solution: Cratefan was created to showcase Coca-Cola’s recycling initiative, Live For a Difference, during the FIFA World Cup. Cratefan is a complex inner skeleton of scaffolding which is then clad with an outer layer of red Coke crates. Building on the recycling theme the installation is being continuously reimagined to celebrate Christmas, Easter and Cokes’ 125th Birthday.
Creative Team: Porky Hefer
From my Create Campaigns column in the July 2011 issue of AdVantage magazine