Shelf Life: Edcon squares up for ecommerce

Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.

International design success for Porky Hefer; artful potato chips from McCain; Jacobs coffee pops into odd spaces to brighten your day; and Edcon begins rolling out its online shopping sites.

S’HOT: Loving Porky’s CrateFan

Cratefan was created to showcase Coca-Cola’s recycling initiative, Live For a Difference, during the FIFA World Cup. Cratefan is a complex inner skeleton of scaffolding which is then clad with an outer layer of red Coke crates. Building on the recycling theme the installation is being continuously reimagined to celebrate Christmas, Easter and Cokes’ 125th Birthday.

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