Lucky Star 50th birthday

South Africans have trusted Lucky Star to bring them great tasting wholesome fish products for the past 50 years. Hallmarking this auspicious occasion The Jupiter Drawing Room took a trip down memory lane, highlighting some of the key positive changes the company have experienced in the past 50 years. Also as part of the 50th …

The brands you never thought you would see on the Internet – but did

Lucky Star is one of those iconic consumer brands we all know and, well, know. Given that so many consumer brands still choose to give the Internet a miss I think its fantastic that Lucky Star has ventured online, not only with a website (basic but a start), but an online ad campaign that gets the brand I never thought I would see on the Internet in sight of South African netizens.

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