by Russell Southwood (@BalancingActAfr) In this interview, Gaurav Singh, chief digital officer at Scan Group, a leading African marketing services group, talks about how an increasing number of Africa’s citizens have access to digital devices (he cites 44% in Kenya) and that soon advertising spending will come to reflect this with a transition to digital online and social media.
The interview also covers:
- the range of spend amongst existing brand categories on digital;
- his desire to see the digital agency take over the traditional role of the advertising agency;
- and a time-frame for when the transition will take place.
Russell Southwood is the founder of Balancing Act and the web TV channel Smart Monkey TV, and has been an analyst in telecoms, internet and broadcast in Africa for the last 14 years. Smart Monkey TV aims to capture the energy at the crossroads between African culture and technology. MarkLives is syndicating content from Smart Monkey TV on a weekly basis for the column “Smart Africa TV”.
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