This set of ads were created by ad agency FoxP2 in 2008 to promote use of dairy (an initiative by Milk SA of course) remains remarkably relevant today. Featuring the Malema & Mugabe families the ads call on consumers to rediscover the natural goodness of diary and youth (before the ANCYL hijacked that word to mean 30-somethings). Malema recently visited Mugabe as part of his drive to study the effects of “nationalisation.” The third ad features Benni McCarthy who has made a habit out of being unavailable for Bafana Bafana.