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by SAARF & MarkLives (@marklives) The World Cup ratings drop-off continues this week on our national TV ratings chart for the week of June 30–July 6. The first week of the 2014 FIFA World Cup nabbed five of the Top 10 slots on SAARF/MarkLives #Top40TVratings national chart but this declined to only one Top 10 spot the following week, for the game between Brazil and Chile, and only five of the top 20 slots. This time, we have one Top 10 spot (Argentina vs Switzerland) and four games have made it into our Top 20.

Documentary Courage of your Convictions, broadcast on SABC 2, made an entry into the no. 4 slot. SABC 2, which is hosting a lot of programming moved from SABC 1 to make way for World Cup coverage, grabbed the five top slots and seven of the top 10 programme ratings. etv took two spots and SABC 1 one.

Satellite dishThis weekly roundup of South Africa’s TV audience viewership, a collaboration between the South African Audience Research Foundation (SAARF) and MarkLives, reveals the best-watched shows of the week before, where it ran and how many South Africans tuned in to watch.

We offer two tables, the first covering all households — free-to-air viewing (the various SABC channels and e.tv) as well as the DStv platform — and the second charting the best-watched shows on the DStv network of channels only.

SAARF/MarkLives #Top40TVratings Chart: 30 June –6 July 2014

Market Target Activity
National Total Indv (incl guests) Live + VOSDAL
Counter Description (grouped) Channel Level 1 Level 2\variable (r) AMR % AMR SHR %
1 GENERATIONS SABC 2 Soap opera Local 21.2 9 098 038 63.13%
2 MUVHANGO SABC 2 Drama Drama 14.0 6 016 215 48.09%
3 TEMPY PUSHAS SABC 2 Drama Drama 13.8 5 939 112 43.16%
4 COURAGE OF YOUR CONVICTIONS SABC 2 Documentary Documentary 9.9 4 252 280 31.61%
5 GA RE DUMELE -R SABC 2 Sitcom Sitcom 9.7 4 155 954 42.64%
6 POWERBALL SABC 2 Variety Variety 9.5 4 059 222 36.59%
7 RHYTHM CITY e.tv Drama Drama 8.7 3 724 808 28.81%
8 FIFA WORLD CUP L ARGENTINA/SWITZERLAND SABC 1 Sport Football (soccer) 8.6 3 695 118 27.55%
9 SCANDAL e.tv Drama Drama 8.4 3 606 549 25.75%
10 SPEAK OUT SABC 2 Actuality Actuality 8.4 3 606 055 26.05%
11 FIFA WORLD CUP L ARGENTINA/BELGIUM SABC 1 Sport Football (soccer) 8.0 3 441 624 29.33%
12 FIFA WORLD CUP L FRANCE/NIGERIA SABC 1 Sport Football (soccer) 7.9 3 391 071 25.86%
13 SKWIZAS SABC 2 Sitcom Sitcom 7.8 3 330 893 26.42%
14 ZAZIWA SABC 2 Variety Variety 7.7 3 299 270 23.79%
15 OH SCHUCKS HERE COMES UNTAG e.tv Movies Comedy 7.7 3 297 535 27.96%
16 FIFA WORLD CUP L FRANCE/GERMANY SABC 1 Sport Football (soccer) 7.4 3 178 112 24.95%
17 MILLENNUIM MENACE SABC 3 Movies Comedy 7.4 3 175 078 26.00%
18 FORCED LOVE (DRAMA) SABC 2 Drama Drama 7.1 3 058 292 31.12%
19 MY PERFECT FAMILY SABC 2 Sitcom Sitcom 6.9 2 954 050 20.75%
20 FAMILY BONDS SABC 2 Sitcom Sitcom 6.7 2 858 728 20.87%
21 WWE WRESTLING SMACKDOWN e.tv Sport Wrestling 6.6 2 850 879 21.77%
22 7DE LAAN SABC 2 Soap opera Local 6.6 2 816 001 21.84%
23 THOLA SABC 2 Drama Drama 6.5 2 803 703 32.08%
24 EMZINI WEZINSIZWA -R SABC 1 Sitcom Sitcom 6.5 2 772 536 43.14%
25 MUVHANGO -R SABC 1 Drama Drama 6.4 2 734 032 42.64%
26 LOTTO DRAW LIVE e.tv Competition Competition 6.3 2 697 809 25.31%
27 FIFA WORLD CUP L BRAZIL/COLOMBIA SABC 1 Sport Football (soccer) 6.3 2 684 432 37.08%
28 XHOSA NEWS SABC 2 News News 6.1 2 633 989 19.44%
29 SPY KIDS e.tv Movies Family 6.0 2 573 738 28.53%
30 GENERATIONS -R SABC 1 Soap opera Local 5.9 2 525 972 42.62%
31 GA BOSE GANGWE SABC 2 Drama Drama 5.9 2 518 631 24.16%
32 MOESHA SABC 1 Sitcom Sitcom 5.9 2 516 896 40.40%
33 SELIMATHUNZI SABC 2 Variety Variety 5.9 2 511 469 17.52%
34 ZULU NEWS SABC 2 News News 5.8 2 501 065 18.47%
35 NEWS e.tv News News 5.4 2 305 627 17.70%
36 EAGLE EYE e.tv Movies Action/adventure 5.1 2 168 498 26.92%
37 FIFA WORLD CUP L GERMANY/ALGERIA SABC 1 Sport Football (soccer) 5.1 2 167 984 38.02%
38 VUKA KLEVA -R SABC 1 Documentary Documentary 4.9 2 118 700 33.89%
39 MUVHANGO -R SABC 2 Drama Drama 4.8 2 078 703 29.99%
40 CUTTING EDGE -R SABC 1 Actuality Actuality 4.7 2 022 162 32.69%

 

DStv platform only

Market Target Activity
DStv Total Indv (incl guests) Live + VOSDAL
Counter Description (grouped) Channel Level 1 Level 2\variable (r) AMR % AMR SHR %
1 GENERATIONS SABC 2 Soap opera Local 15.8 2 128 660 45.43%
2 MUVHANGO SABC 2 Drama Drama 10.3 1 397 671 32.96%
3 ISIBAYA Mzansi Magic Variety Variety 8.2 1 102 961 24.21%
4 GA RE DUMELE -R SABC 2 Sitcom Sitcom 6.1 821 166 23.36%
5 POWERBALL SABC 2 Variety Variety 6.0 815 566 20.80%
6 RHYTHM CITY e.tv Drama Drama 5.8 783 467 17.53%
7 SCANDAL e.tv Drama Drama 5.6 762 569 16.29%
8 7DE LAAN SABC 2 Soap opera Local 5.2 704 309 15.79%
9 TEMPY PUSHAS SABC 2 Drama Drama 5.0 674 752 14.83%
10 SPEAK OUT SABC 2 Actuality Actuality 4.5 603 060 13.01%
11 FIFA WORLD CUP L ARGENTINA/SWITZERLAND SABC 1 Sport Football (soccer) 4.2 562 022 12.56%
12 FORCED LOVE (DRAMA) SABC 2 Drama Drama 4.1 551 907 17.05%
13 ZAZIWA SABC 2 Variety Variety 4.0 539 190 11.53%
14 FIFA WORLD CUP L ARGENTINA/BELGIUM SABC 1 Sport Football (soccer) 4.0 538 855 13.13%
15 COURAGE OF YOUR CONVICTIONS SABC 2 Documentary Documentary 4.0 537 918 11.69%
16 NEWS e.tv News News 4.0 536 226 12.02%
17 FIFA WORLD CUP L BRAZIL/COLOMBIA SABC 1 Sport Football (soccer) 3.9 525 862 19.39%
18 GOOD DEEDS (MOV) Mzansi Magic Movies Drama 3.8 515 419 12.52%
19 OUR PERFECT WEDDING (MAG) Mzansi Magic Magazine Magazine 3.8 509 414 11.56%
20 FIFA WORLD CUP L FRANCE/GERMANY SABC 1 Sport Football (soccer) 3.8 507 238 11.52%
21 MY PERFECT FAMILY SABC 2 Sitcom Sitcom 3.7 496 070 10.59%
22 FIFA WORLD CUP L FRANCE/NIGERIA SuperSport 3 Sport Football (soccer) 3.7 495 095 11.01%
23 THOLA SABC 2 Drama Drama 3.5 476 777 15.39%
24 FIFA WORLD CUP L BRAZIL/COLOMBIA SuperSport 3 Sport Football (soccer) 3.5 470 229 17.52%
25 FIFA WORLD CUP L FRANCE/NIGERIA SABC 1 Sport Football (soccer) 3.4 463 585 10.31%
26 FIFA WORLD CUP L ARGENTINA/BELGIUM SuperSport 3 Sport Football (soccer) 3.4 461 863 11.18%
27 FAMILY BONDS SABC 2 Sitcom Sitcom 3.4 456 894 9.74%
28 FIFA WORLD CUP L FRANCE/GERMANY SuperSport 3 Sport Football (soccer) 3.3 451 488 10.26%
29 VODACOM SUPER RUGBY 2014 BULLS VS STORMERS SuperSport 1 Sport Rugby(all) 3.2 436 773 11.73%
30 FIFA WORLD CUP L ARGENTINA/SWITZERLAND SuperSport 3 Sport Football (soccer) 3.2 434 606 9.70%
31 GA BOSE GANGWE SABC 2 Drama Drama 3.2 433 129 11.40%
32 NOOT VIR NOOT SABC 3 Music Music 3.2 428 004 9.20%
33 CLASH OF THE CHOIRS SOUTH AFRICA Mzansi Magic Music Music 3.0 404 299 9.24%
34 SELIMATHUNZI SABC 2 Variety Variety 3.0 401 594 8.52%
35 THE BOLD AND THE BEAUTIFUL SABC 3 Soap opera International 2.9 390 478 9.89%
36 MILLENNUIM MENACE SABC 3 Movies Comedy 2.9 390 047 8.78%
37 ZULU NEWS SABC 2 News News 2.8 376 053 8.15%
38 MUVHANGO -R SABC 1 Drama Drama 2.7 369 184 17.46%
39 FIFA WORLD CUP L NETHERLANDS/COSTA RICA SuperSport 3 Sport Football (soccer) 2.7 366 594 17.63%
40 XHOSA NEWS SABC 2 News News 2.7 363 766 7.98%

How to read the tables:

AMR% refers to the number of people in a target market who were watching an event ie programme, expressed as a percentage of the population for that demographic: “On average, 16.3% of adults aged 15+ who watched TV from 28 Jan-3 Feb 2014 watched Society on SABC 1”.

AMR is the number of people in a target market watching a specific event ie programme per minute, expressed in absolute figures: “On average, 1, 541, 066 adults aged 15+ who watched TV from from28 Jan-3 Feb 2014 watched Society on SABC 1”.

Share % (SHR %) is the share or proportion of the available audience (people watching TV at that time) that a specific channel/programme has achieved at that time: “Society achieved a share % of 52.59% from 28 Jan- 3 Feb 2014 on SABC 1″.

saarf 150SAARF is the name by which the South African Audience Research Foundation is familiarly known. SAARF’s main objective is to direct and publish media audience and product/brand research for the benefit of its stake-holders, thereby providing data for target marketing and a common currency for the buying and selling of media space and time. SAARF has thus the responsibility to measure the audiences of all traditional media such as newspapers, magazines, radio, television, cinema and out of home media.

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every three work days. Sign up here!

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