‘The i20 is a part of your life’

This ad for the Hyundai i20 was created by agency The Jupiter Drawing Room. “We wanted to position the i20 as a car packed with fun and excitement, all wrapped in a stylish and powerful package. Our launch TVC illustrates this by showing the i20 having fun with a group of friends – literally,” says spokesperson Nadia Riepenhausen. The take-out is ‘The i20 is a part of your life’.

Martin Lindstrom, Buy-ology Symposium

The Buy-ology Symposium explores why everything we believe about why we buy is wrong. Product placement is off track, sex doesn’t sell and the TV commercial is dead in the water. So what’s next for marketing? Find out! Book now and mention MarkLives to receive a R2000 discount on your booking. 09 March 2009, Gallagher …

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