This ad for the Hyundai i20 was created by agency The Jupiter Drawing Room. “We wanted to position the i20 as a car packed with fun and excitement, all wrapped in a stylish and powerful package. Our launch TVC illustrates this by showing the i20 having fun with a group of friends – literally,” says spokesperson Nadia Riepenhausen. The take-out is ‘The i20 is a part of your life’.
The entire commercial was shot in-camera meaning that no special effects were used. They used a stunt driver to make the car do a 360 spin on the same slippy slide that the actors were using.
Creative Team
Production House: Wicked Pixels
Director: Craig Wessels
Creative team: Luca Van Vuuren & Jonathan Commerford
CD: Livio Tronchin
Music: Theo Crous
Audio mix: Big Leap