Arthur Goldstuck (@art2gee) Sony, LG and Samsung all stole the show at the International CES last week with TV sets that, once again, raised the stakes in both technology and marketing.
The war for domination of consumer electronics has shifted from the handheld portable gadget to a device that is firmly ensconced in the living room.
At last week’s International Consumer Electronics Show (CES), the launchpad for the industry that owns Las Vegas in January every year, smartphones took a backseat. One dazzling TV set after another was unveiled to oohs and aahs – and aarghs from those who had just bought the previous state of the art version.
There was little to choose between the flagship screens of the world’s TV giants, with the big three, Samsung, LG and Sony, all unveiling versions of the new Ultra High-definition (UHD) 4K standard – sets with double the resolution of High-definition TV.
Sony stole a march on its rivals, however, with the world’s first 4K TV using OLED (Organic Light-emitting Diode). Samsung, for its part, put out a 3D OLED TV.