The Word: Influence — the double-edged sword

by Mongezi Mtati (@Mongezi) A little influence goes a long way in building traction for campaigns, and it’s that, and the possibility of going viral, that can be beneficial for charity initiatives. Influence, however, may be a double-edged sword, not always eliciting the response you desire.

Heroes & Zeros: Isuzu & YOU magazine — best & worst brands of the week

This week during The Ad Feature on 702, Andy Rice (@ricecommaandy) and Jenny Crwys-Williams applaud Isuzu for its flippen’ fantastic radio ad and YOU magazine takes a ‘bald’ move in the wrong direction.

#MagLoveTop10: Most shocking magazine covers of 2013

by MediaSlut (@MediaSlut) You get ‘good’ shocking and you get ‘bad’ shocking. Sometimes, a magazine cover makes you stop and look — and think . Sometimes, you just stop — what’s been done is just plain wrong. Here’s my #MagLoveTop10 list of the Most Shocking Covers of 2013, all of which had tongues wagging…

ABC Analysis Q2 2012: The biggest-circulating consumer magazines in SA

The ABC has released circulation statistics for the period April 2012 to June 2012. Here are a couple of numbers that popped out for us. We also updated our list of the biggest circulating consumer magazines in SA!

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