by Mongezi Mtati (@Mongezi) A little influence goes a long way in building traction for campaigns, and it’s that, and the possibility of going viral, that can be beneficial for charity initiatives. Influence, however, may be a double-edged sword, not always eliciting the response you desire.
Tag archives: Mongezi Mtati
The Word: First kiss
by Mongezi Mtati (@Mongezi) The social web, as we’ve learned from countless pictures of kittens, loves all things heart-warming and shares them aplenty, but woe betide any dishonesty. An example of this is the First Kiss video on YouTube, billed as 20 strangers sharing a kiss for the first time, which got the web all a buzz a few weeks ago.
The Word: Peer-to-peer recommendations cut through the noise
by Mongezi Mtati (@Mongezi) If you are managing a brand, statistics point to word of mouth and authentic peer-to-peer recommendations as an effective solution, which means you need to trust your brand evangelist community and educate them enough to talk about you. At the very least, you should start building an inner circle.