by Herman Manson (@marklives) As soon as news got out that Media24 was closing down its content marketing arm Gillian Loos, then an Associate Publisher there, got a call out of the blue from one Lize Sadie.
Sadie, with a background in media herself, had heard good things about Loos from a friend who worked at Pixelink24, and wondered if any clients might follow Loos once Media24 had wound up the business.
Loos took some time to think it over, but in the end a persistent Sadie won out, and their content marketing business, Contentum, is the result.