by Herman Manson. BA’s High Life magazine is well-known for its history (it’s been published for 43 years), content and quality production.
Tag archives: content marketing
Motive: Seven reasons you are failing at content marketing
by Kyle Hauptfleisch. These seven points will help to give your brand an edge over your competition.
Motive: Technology — the death of storytelling?
by Charlie Stewart. A few years ago, a new piece of jargon entered our lexicon: “content marketing”.
Motive: Content marketing within the larger marketing strategy
by Carl Jordan. Within the digital ecosystem, content marketing means different things to different participants.
#TheFutureByDesign: The future is content
The Future By Design asks top local content expert, Melissa Attree, to get predictive on the future of content.
Dissident Spin Doctor: PR needs to get serious about content
by Emma King (@EmmainSA) What is great PR? It’s a question I sometime get asked by clients, and I do believe for each brand and client the answer will be different. But common to all of them, I think, is the ability to create a story or capture people interest with stuff that they want to hear or read.
Media Report: Global media buying trends
a The Media Report 2014 feature by Oresti Patricios (@orestaki) Imagine being able to buy media at a click of a button — the same way you’d buy some airtime online or be able to purchase an airline ticket. The news is that you can now do this, and it’s the hottest media buying trend across the globe.
Motive: Digital mags shaking things up for marketers
by Robyn Daly (@robyndaly) As online shopping gathers momentum in South Africa, the next big opportunity for content marketing is around the corner. Here’s a toe-dipping of what the digital magazine ocean looks like.
Motive: Bards of the brands
by Robyn Daly (@robyndaly) Brand narratives are the buzzword of today, so content marketing is on the up-and-up. But who’s telling the stories… and is it really such a new thing, after all?
The Sell: Buyers, browsers and brand new content…
by Mimi Nicklin (@MimiNicklin) I recently had a debate with a colleague of mine who works in the global ad world. Her opinion was that content marketing — social, online, blogs etc — were firmly in the ‘consumer’ camp when it comes to the ‘consumer vs shopper’ debate. Strictly the business of “the content agencies and digital shops…” As you might guess, I disagreed.