by Mimi Nicklin (@MimiNicklin) I recently had a debate with a colleague of mine who works in the global ad world. Her opinion was that content marketing — social, online, blogs etc — were firmly in the ‘consumer’ camp when it comes to the ‘consumer vs shopper’ debate. Strictly the business of “the content agencies and digital shops…” As you might guess, I disagreed.
Tag archives: John Lewis
The Sell: Is a Cannes (Lion) on the shelf worth two cans in the basket?
by Mimi Nicklin (@miminicklin) I find myself asking how we balance the recognition for creativity, with our constant fight for value adding work that sells to shoppers as well as consumers.