by Mimi Nicklin (@MimiNicklin) In June 2014, brands and agencies alike watched the global stage as the 61st Cannes Lions rolled out shiny gold statues to the most inspiring and creative work worldwide. I want to look at a winner of an entirely different awards ceremony: The Effies.
Tag archives: shopper
The Sell: Is a Cannes (Lion) on the shelf worth two cans in the basket?
by Mimi Nicklin (@miminicklin) I find myself asking how we balance the recognition for creativity, with our constant fight for value adding work that sells to shoppers as well as consumers.