by Russell Southwood (@BalancingActAfr) In this video interview, brothers Hafiz and Nadeem Juma, of the AIM Group, a digital content agency in Dar es Salaam, discuss the rapidly growing market for content in Tanzania, the explosion in blogs, and breaking the ‘cartel of distribution networks’.
They talk about:
- commissioning content, with the aim of developing a ‘hybrid Netflix strategy’,
- the example of live-streaming the Kilimanjaro music awards to 20,000 paid viewers on mobile, and
- finally, they discuss their new strategy of investing in content start-ups, as an alternative to VC/angel investment.
Key quote: ‘There is a dire need in the Tanzanian market for content that is not issue-driven or donor-funded, or for that matter, cheap — but is relevant and informative. We can fill a vacuum in that space’
Russell Southwood is the founder of Balancing Act and the web TV channel Smart Monkey TV, and has been an analyst in telecoms, internet and broadcast in Africa for the last 14 years. Smart Monkey TV aims to capture the energy at the crossroads between African culture and technology. MarkLives is syndicating content from Smart Monkey TV on a weekly basis for the column “Smart Africa TV”.
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